(Click on the graphic to see the full pdf.)
- The data is maintained in CatBase. This includes all the details, picture names and sizes, etc.
- The customer selects which products to publish (e.g., all products for one manufacturer, as in the attached example; all products of a certain type, such as sofas; all products that a certain dealer sells; all products in a certain collection; etc.).
In 1999, Pre1 first sold its newspaper software to an alternative newsweekly in Portland, Oregon. Today, more than 400 titles are printed using Pre1’s SmartPublisher, with more coming online each month. By now, literally millions of ads have been converted into print. Xtags made it all possible.
Pre1’s mission is to streamline workflow for publications by integrating into one product multiple business processes vital to newspaper and magazine publishers. For the most part, every publication works the same. The sales reps sell ads, the accountants collect money, and the production department builds the ads. When deciding how to unite these various disciplines in a single software product for newspapers and magazines, Pre1’s challenge was which technologies to count on to get the job done.